The NKBA Expands Duties Of Two Managers For Media And Business Opportunities
Bill Darcy and Timothy Captain assume greater responsibilities
within the National Kitchen & Bath Association.
Contacts:
Julie Senzig
Business Development Representative
(800) THE-NKBA, x3362
HACKETTSTOWN, NJ (October 7, 2008) – The National Kitchen & Bath Association (NKBA) announced today that it has restructured its marketing department in order to provide more comprehensive services to its members, business partners, trade show attendees, and the media.
Bill Darcy, former Manager of Business Development, has been promoted to Senior Manager of Marketing. In this new role, he will continue to be responsible for providing sponsorship opportunities, seeking out business partnerships, developing affinity programs for NKBA members, and acting as the staff liaison to the Advisory Council of Manufacturers/Suppliers and Ad Hoc International Committee. In addition, the NKBA Shows & Conferences team will now report to Darcy. He will oversee all production elements of K/BIS and other conferences owned by the NKBA. Darcy joined the NKBA in November 2006 as Manager of Marketing Partnerships. He earned a bachelor’s degree in management from Moravian College and has previously served as General Manager of Nazareth Speedway and Senior Director of Corporate Account Management for International Speedway Corp.
In addition, the NKBA has placed its Editorial Services, Public Relations, and Market Research departments under the management of Timothy Captain. The former Manager of Editorial Services, he is now Manager of Editorial Services & Public Relations, responsible for the content of all NKBA communications, including marketing materials, media initiatives, and industry and consumer research. Captain joined the NKBA in December 2007 as Manager of Editorial Services after serving as a senior editor with Laptop Magazine and Buyers Laboratory. He earned a master’s degree in economics from Montclair State University and is completing an MBA in marketing from Centenary College of New Jersey.
“This restructuring of our marketing efforts recognizes the great contributions that Bill and Tim have made to the NKBA,” said CEO Don Sciolaro. “Bill has done outstanding work in creating sponsorship opportunities, developing new programs, and forging business relationships, while Tim expertly communicates the NKBA’s value to the media, consumers, and industry professionals.”
For more information regarding business or media opportunities with the NKBA, please contact Julie Senzig, Business Development Representative, at (800) THE-NKBA, x3362 or at jsenzig@nkba.org.
About the National Kitchen & Bath Association
The National Kitchen & Bath Association (NKBA) is a non-profit trade association that owns the Kitchen/Bath Industry Show & Conference (K/BIS®). With over 40,000 members, the NKBA has educated and led the kitchen and bath industry for more than 45 years. The mission of the NKBA is to enhance member success and excellence, promote professionalism and ethical business practices, and provide leadership and direction for the kitchen and bath industry worldwide. For more information, visit the NKBA Press Room at NKBA.org/Press or call 800-THE-NKBA (843-6522).