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National Kitchen & Bath Association Market Report Shows High Optimism for the Start of 2012

Thursday, February 09, 2012

Contact for the NKBA:

Annette Gray
Manager of Media Relations
agray@nkba.org

908-813-3773

Although Q4 Numbers Reflect a Dip, Optimism is Undeterred

Hackettstown, N.J. (February 9, 2012) – The National Kitchen & Bath Association (NKBA) released the Kitchen & Bath Market Report for the fourth quarter. Although results convey a slight drop-off from third quarter in number of remodels and budgets, showroom visits held steady from a year ago and with marked increases from 2009 and 2010, optimism for the first quarter of 2012 remains high.

“Although numbers dropped off at the end of 2011, optimism is high and undeterred for the anticipated outcome of the first quarter in 2012,” stated Alan W. Zielinski, CKD, 2012 NKBA President. “Dealers are very optimistic, with the NKBA Kitchen & Bath Market Index surging from +9 to +32.”           

The NKBA Kitchen & Bath Market Index (KBMI), which measures the confidence of kitchen and bath dealers on a scale of -60 to +60, is at +32 for the fourth quarter, showing that kitchen and bath dealers forecast a healthy expansion in the market over the next three months.  

NKBA KBMI Methodology

The NKBA KBMI is determined by averaging expectations of NKBA member kitchen and bath dealers during the next quarter based on expected increases (+1), decreases (-1) or no change (0) in each market condition. That total is divided by the number of dealers surveyed and multiplied by 10, which gives the KBMI a range of -60 (pessimistic) to +60 (optimistic). The NKBA KBMI surveys approximately 150 kitchen and bath dealers across North America each quarter.

NKBA KBMI Overview

Showroom visits:

  • Down 3 percent from previous quarter; 0 percent difference from previous year
  • 70 percent anticipate an increase in Q1; 3 percent anticipate a decrease

Kitchen remodels sales volume:

  • Down 20 percent from previous quarter; Down 49 percent from previous year
  • 73 percent anticipate an increase in Q1; 3 percent anticipate a decline

Kitchen remodeling prices:

  • Down 11 percent from previous quarter; Down 14 percent from previous year
  • 35 percent anticipate an increase; 4 percent anticipate a decrease

Bathroom remodel sales volume:

  • Down 2 percent from previous quarter; Down 11 percent from previous year
  • 62 percent anticipate an increase; 3 percent anticipate a decline

Bathroom remodeling prices:

  • Down 1 percent from previous quarter; Down 3 percent from previous year
  • 34 percent anticipate an increase; 6 percent anticipate a decline

Kitchen and bath revenue:

  • Down 22 percent from previous quarter; Down 48 percent from previous year
  • 68 percent anticipate an increase; 3 percent anticipate a decline

To request an interview, please contact Annette Gray, manager of media relations at agray@nkba.org or 908-813-3773.

Download the full report.

About the National Kitchen & Bath Association

The National Kitchen & Bath Association (NKBA) is a non-profit trade association that has educated and led the kitchen and bath industry for more than 45 years. NKBA.org provides consumers with an inspiration gallery of award-winning kitchen and bath designs, as well as articles, tips, and an extensive glossary of remodeling terms. At NKBA.org, consumers can also find certified kitchen and bath professionals in their areas, submit questions to NKBA experts, and order the free NKBA Kitchen Planner and NKBA Bath Planner. To learn more, visit the NKBA Press Room or call 1-800-THE-NKBA (843-6522).

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