TOTO's Corporate Philosophy
 How can we enrich our lives today, yet conserve and protect our natural resources for tomorrow?
As the world's largest plumbing products manufacturer, we've asked ourselves the same question. And our answers resonate in every TOTO® product, technology and process we create because no one understands the importance of water and water conservation like TOTO.
Our focus is water, life's essential element. It drives our passion for innovation and sustainability and inspires our commitment to you and to our planet. It's why we believe in designing products and promoting practices that are good for the planet. It's why we develop innovative, eco-conscious offerings that are engineered to minimize the amount of water and energy consumed, without compromising product performance.
We like to call it this commitment to the planet, this mission of sustainable luxury, totology. It's built into everything we do at TOTO. And only TOTO has mastered the art of totology through three key areas: the user experience, water technologies and sustainability.
The User Experience
TOTO's mission is to enhance humanity's relationship with water. We strive to make your life better by cultivating a culture of comfort and enrichment. We do this through offering products that provide:
A seamless user experience:
We create innovative products that integrate themselves seamlessly into your daily water routine; turning the bath space into an area that not only functions reliably, but becomes an area infused with products and technologies that are easy to use and understand for people of all sizes, shapes and abilities.
Innovative experiences:
TOTO products like the Washlet® are designed to change the way you experience—and elevate the level on which you connect-to your bath space.
Design:
To us, the bath space should be a sanctuary of serenity; a place where one can cleanse the mind, body and spirit. To that end, we create high-end fixtures and fittings designed to provide a clear contribution to the aesthetic appeal of the overall space.
Water Technologies
Our focus is to improve the way water enhances your life. Our passion is to perfect the way in which it is delivered. That passion drives us to be the most innovative, technologically advanced company of our kind. TOTO toilets, faucets, shower systems, commercial flushing systems and valves simply perform better, allowing you to experience a higher level of enjoyment and comfort. It's what sets TOTO apart.
Sustainability
A commitment to protect our planet's precious natural resources is a core value that is ingrained in each and every TOTO employee, and it is at the heart of everything we do. Our ultimate goal is to leave no negative impact, nothing that will reduce the beauty and bounty of the earth for current and future generations. We focus our sustainability efforts in three comprehensive areas: Advocacy, Manufacturing Processes and Products.
Advocacy:
TOTO is deeply committed to pushing the plumbing industry to do more to help conserve our planet's resources and to encouraging businesses and individuals to use water wisely. We take pride in taking leadership positions in organizations whose mission it is to reduce water consumption and reduce the burden on our water supply.
Manufacturing processes:
Products that perform better while reducing energy and water consumption have a positive impact our environment. But how products are manufactured has an equally important impact on the environment. So we created an entire corporate system that practically eliminates all waste from the manufacturing process, saves energy and water itself, and reuses practically everything left behind. At TOTO, we consider environmental sustainability, water conservation and meticulous attention to every detail of consumption and waste as an integral part of what we do.
Products:
The bath space consumes the most water in the home. In fact, toilets alone account for nearly 30 percent of indoor water consumption. Therefore, the toilet represents one of the greatest opportunities to decrease water consumption in the home. This can also be said of restrooms in many types of commercial buildings. With the right high-efficiency fixtures and fittings, saving water becomes second nature and requires no behavioral changes. TOTO products minimize water usage, but do not sacrifice performance. Our high-performance, high-efficiency products that provide optimal water use and maximum enjoyment.
At TOTO, we don't just talk about advocating water efficiency, we practice it. We continue to drive water efficiency and conservation awareness on a broad scale by working closely with government and non-profit organizations. Our advocacy efforts and awards stand as a testament to our conservation beliefs.
TOTO was awarded the first-ever Water Efficiency Leader Award. The award, created by the United States Environmental Protection Agency, recognizes organizations and individuals who are providing leadership and innovation in water-efficient products and practices. The awards are intended to help foster a nationwide ethic of water efficiency, as well as to inspire, motivate and recognize efforts to improve water efficiency.
We are also an active member the U.S. Green Building Council's (USGBC) Water Efficiency Technology Advisory Group (WETAG). In addition, we contributed as an advisor in the performance testing protocol of the U.S. Environmental Protection Agency's (EPA) new WaterSense program, created to encourage the manufacture and use of water-efficient plumbing fixtures.
For us, totology is not a buzzword. It is the summation of our entire corporate philosophy and how we approach everything. It is our driving commitment to enhance the human experience by innovating water technologies to the highest order, while passionately protecting our planet's natural resources. It is a way of thinking that results in heightened comfort, better efficiency and most importantly, smarter solutions for our planet.
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