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More Homeowners Turning to Contemporary-Styled Bathrooms, According to NKBA Research

Jan 11, 2017

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John O’Reilly

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Johnna Beckmann

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More Homeowners Turning to Contemporary-Styled Bathrooms, According to NKBA Research

Members of the National Kitchen & Bath Association specify contemporary color schemes and freestanding tubs among top bathroom trends of 2017

 

KITCHEN & BATH INDUSTRY SHOW, ORLANDO (January 10, 2017) — As with kitchens, Contemporary and Transitional-styled bathrooms have overtaken Traditional in design preference, according to the 2017 Kitchen & Bath Design Trends Report completed by the National Kitchen & Bath Association (NKBA). Based on this annual member survey, the NKBA expects to see the following top 10 overall bathroom trends this year:

  1. Contemporary and Transitional-styled bathrooms have overtaken Traditionalstyle preferences.Shaker style is gaining on Traditional, while Mid-Century Modern is emerging. Asian Fusion is a niche design, but design professionals who recommend it plan to do more of it in bathrooms.
  2. Whites, off/whites and gray are by far the most popular bathroom color schemes. Blue is emerging, with younger design professionals leaning more towards violets and purples. Stainless steel is niche and emerging.
  3. Linen storage cabinets and wood vanities are the most commonly used bathroom storage solutions. Floating vanities and open shelving are popular and increasing in popularity. Toilet topper cabinets are declining in demand.
  4. Ceramic tile flooring is most popular, but high-quality vinyl appears to be emerging.
  5. Undermount bathroom sinks are most desirable, with requests for vessel sinks continuing to wane, as well as pedestal sinks. Trough sinks are emerging.
  6. More than half of NKBA members surveyed said they eliminated a tub or whirlpool in a bathroom remodel over the course of the past year. Yet half also specified a freestanding tub during that same period, and 60 percent expect to specify more of them in 2017.While tub/shower surrounds are maintained and updated when they already exist in a home, they are not being added to new bathrooms or completely remodeled bathrooms.
  7. White fixtures are trending up, while bone/bisque colored fixtures are trending down.Brushed brass and gold are emerging faucet finishes; designer faucet colors, while still quite niche, are emerging.
  8. The most popular amenities for the bathroom are in the arena of safety and comfort: e.g., comfort heights, shower seats, lighting in showers and no-threshold showers. Emerging amenities are smart toilets, smart toilet seats, music in the shower, easy maintenance features, and radiant floor heating.
  9. Water-saving toilets and faucets are becoming more mainstream.
  10. Distributed video and audio and wiring pathways for future integration are still niche in the bathroom, but emerging.

According to respondents to the 2017 Kitchen & Bath Design Trends survey, Contemporary and Transitional styles have overtaken Traditional in bathroom design preference. NKBA members reported that Shaker style is gaining on Traditional, while Mid-Century Modern is emerging.

Emphasizing the decline in traditional styling, one respondent went as far as to say that his clients are selecting “bold options for their bathroom. Homeowners are beginning to choose more of what they want, rather than what others are doing.”

In terms of in-demand bathroom colors, whites, off/whites and grays continue to dominate designs recommended by NKBA members. Blues are emerging, with younger design professionals leaning more towards violets and purples. 

“We’re beginning to see more sleek designs over the more furniture look in the past,” added one survey respondent. “Everything is very bright and airy in terms of color trends.”

As for bathroom storage, conventional linen storage cabinets and wood vanities remain popular, with more contemporary options such as floating vanities and open shelving growing in use.

Also prevalent in many bathroom designs is the addition of power outlets located directly in drawers or vanity cabinets to unobtrusively power blow dryers, curling irons, shavers, electric toothbrushes and more.                                                           

Whirlpools tubs are also fading in status. More than half of NKBA members responding said they eliminated a tub or whirlpool in a bathroom remodel over the course of the past year.

Bill Darcy, NKBA CEO, anticipates continuing to see fewer tubs and whirlpools in the next year.  However, while whirlpool tubs are in decline, nearly half of survey respondents said that they specified a freestanding or soaking tub in the last year, and 60 percent expect to specify more of them in 2017. 

Survey respondents also reported that the arena of safety and comfort comprises the most popular category of bathroom amenities, including: comfort height toilets/countertops, shower seats, lighting in showers and no-threshold showers. 

“ADA-compliant features in master baths are not really new, but they are now trending so people can stay in their home as they age,” commented one respondent.

The full 2017 Kitchen & Bath Design Trends Report is available for $99 to NKBA members ($499 for nonmembers) at NKBA.org/Research. An executive summary of the research is available free to NKBA Members.

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ABOUT THE SURVEY:

The 2017 Kitchen & Bath Design Trends survey was fielded online to NKBA  members during August 2016 and generated 562 responses that represent multiple industry segments from across North America. Findings represent the number of respondents who said they specified these colors, materials, product types and design for their kitchen and bath clients during 2016. It does not represent the market size for these categories. For a report detailing market size by product category, please refer to the NKBA Size of Industry Study, available at NKBA.org/research. 

As you review the findings, keep in mind that NKBA members specialize in full kitchen and bath projects, both remodeling and new construction. This study is most valuable in identifying trends among kitchens in the $20,000 - $49,000+ price range and bathrooms in the $10,000 - $30,000+ range.

The NKBA has tracked kitchen and bath design trends throughout its 54-year existence. A version of this NKBA Design Trends Report has been in existence since the 1980s, and this iteration has tracked trends since 2010.

About the National Kitchen & Bath Association

The National Kitchen & Bath Association (NKBA) is the not-for-profit trade association that owns the Kitchen & Bath Industry Show® (KBIS), as part of Design and Construction Week ® (DCW). With nearly 14,000 member companies representing tens of thousands of members in all segments of the kitchen and bath industry, the NKBA has educated and led the industry since the association’s founding in 1963. The NKBA envisions a world where everyone enjoys safe, beautiful and functional kitchen and bath spaces. The mission of the NKBA is to inspire, lead and empower the kitchen and bath industry through the creations of certifications, marketplaces and networks. For more information, visit NKBA.org or call 1-800-THE-NKBA (843-6522).

KBIS® and NKBA® are registered trademarks of the National Kitchen & Bath Association.

For editorial assistance
, including photography, contact John O'Reilly c/o O'Reilly DePalma: 815-469-9100 or john.oreilly@oreilly-depalma.com

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