Ontario/Canada

         Keka DasGupta, President  Precision Marketing Group Inc.

Get Media to Talk About Your Brand

PR is one of the most effective ways to build your business, and the best part is: when the media talk about you, it doesn’t cost you a thing!  Positive media coverage (earned media) not only gives you great publicity, it gives you great credibility too.

But first, you must develop a newsworthy story – the stronger, more compelling the story, the better your chances of getting coverage.  Learn to take advantage of the media’s editorial calendars, leverage strategic partnerships, and find out what’s needed for a print or online story versus TV or radio stories. Get to know the media pitching process.  Walk away from this presentation with engaging media relations ideas to get your brand into the news.

Keka is a leading PR/marketing veteran with 15 years of experience. Keka’s expertise lies in consumer, corporate and ethnic marketing, and she is the recipient of 15 prestigious global and national communications awards. Keka has worked with such renowned brands as: Thermador, Bosch Home Appliances, Pier 1 Imports, Winners/HomeSense, APCOR (Portuguese Cork Association, Flooring Division), Disney, Nike, Johnson & Johnson, American Express, Esso, Telus, Canadian Tourism Commission, and the Canadian Cancer Society to name a few.

Keka began her career at IKEA, leading the company’s national PR initiatives, and served as their corporate/crisis spokesperson. She then moved to the reputed firm DDB Public Relations, where she helped to exponentially grow the agency's client roster and revenue.  Today, Keka runs her own marketing firm, Precision Marketing Group Inc. with both blue chip and small business clients in Canada, the US and the Caribbean.