Central New York

Program presented by DuPont Building Innovations. One hour program includes AIA accreditation and NKBA CEU. Reception begins at 5:30pm. (see attached invitation)

Anne Davis Award at the O.C.C. College Campus (Whitney Auditorium Main Atrium Area). There will also be a CEU on "Maintaining Healthy Indoor Air" How to deal with today's high efficiency building envelope. Presented by John A. Granato CKD. Agenda:  After the award presentation, there will be a class by John Granato for 0.1 CEU, a hot buffet meal to follow for the students in John's class and those of us from the NKBA. Finally, a meeting with the 12 students from John's class in a one to one situation, (NKBA professional to student) to discuss the profession.Student cost is $20.00. NKBA member $25.00. (PRE-REGISTRATION IS REQUESTED by April 18th). At the door NKBA members $30.00

Speaker: Philip D. Zaleon

President, Z promotion & design, Inc.

Co-Founder, Partner, The Kitchen & Bath Channel

 

Winning the "Zero Moment of Truth"

According to the researchers at Google, the shopping paradigm has shifted.  After consumers are stimulated to make a purchase, they no longer visit stores to make buying decisions. they

immediately go online, go to mobile devices and research. 

 **In today's marketplace, if a homeowner comes into your showroom - they are yours to lose.  They have done their research and are ready to work with you.

 **Since the shopping paradigm has shifted so must our marketing in order to reach today's shopper at that Zero Moment of Truth when buying decisions are  made.

 

Philip D. Zaleon is the founder and president of Chapel Hill (NC)-based Z promotion & design, Inc. – a full service integrated marketing, advertising and creative agency specializing in providing services to the Kitchen & Bath industry.  He is also the co-founder and partner of The Kitchen & Bath Channel, which provides industry professionals with consumer leads through marketing tools that utilize the latest technologies and techniques, designed to connect consumers with kitchen & bath professionals.

Prior to founding Z promotion & design in 1996 and The Kitchen & Bath Channel in 2010, Phil held the position of Vice President of Research & Development for a technology-based communications firm.  In addition, Phil is an international award-winning designer and producer who spent over 12 years in the television industry as a graphic designer, a producer, director, animator and marketing director at top thirty (TV) market affiliates, as well as at CNN in Atlanta. 

Phil is a contributing writer to Kitchen & Bath Design News, and NKBA Magazine, the current Chapter Rep for the Eastern Carolinas Chapter of NKBA, a former member of the national NKBA Technology Advisory Council, a past chapter Vice President of Membership and Vice President of Communication & Technology (2x), as well as an industry speaker on marketing, advertising and Internet-related topics.  He is the author of the industry-marketing book “A is for Advertising… B is for Branding… a hands-on guide to improved profits through marketing your kitchen & bath business –

volume 1. 

Z promotion & design is a member of NKBA (National Kitchen and Bath Association) and is the marketing vendor for the SEN Design Group, BKBG and PremierDPH.

 

The Z promotion & design website, www.KitchenMarketing.com and blog, www.TheKitchenBlog.com, contain tips and ideas for marketing Kitchen and Bath Showrooms.

     

 

DATE: NOVEMBER 18^th FRIDAY

TIME: 6:30-9:30

EVENT: HOLIDAY PARTY

 

WHERE: ATTILIO’S RESTAURANT (FORMERLY ANTONIO’S)

700 N. SALINA ST.

SYRACUSE, N.Y

315-218-5085

 

PARKING: OPEN LOT/FREE/OUT BACK AND IN FRONT

EVENT ACTIVITIES:  6:30 WELCOME / APPETIZERS

7:00 BUFFET DINNER

 

CHINESE AUCTION- 10 TICKETS FOR $5.00

All proceeds go to Ann Davis fund!

BRING A $10.00 GIFT FOR EXCHANGE W/ OF COURSE SANTA

BRING CANNED GOODS FOR BINGHAMTON FLOOD RELIEF

 

BEGIN THE CELEBRATION OF THE HOLIDAYS WITH YOUR FRIENDS

IN THE INDUSTRY

 

ATTENDEES: $40.00 PER PERSON

CASH BAR

ALL Questions about the program to DAVID G.BROWN, CKD

E MAIL: DGBROWNCKD@YAHOO.COM; PHONE: 607-427-2551

 

All reservations to Denise Miller, CKD

By 11/11/11

Please make check payable to: Central New York Chapter NKBA

Treasurer: Denise Miller

4345 Strickland Drive

Syracuse, NY 13215

David Alderman, CMKBD – NKBA President David Alderman, CMKBD started Dave’s Cabinet Inc. in Chesapeake, Virginia in 1980. Today, he and his partner fabricate granite countertops and manufacture face frame and frameless cabinets, closet systems, and millwork. An NKBA member since 1984, Alderman served the Virginia State Chapter as President, Chapter Representative, Vice President of Programs, Vice President of Professional Development, and Treasurer. He has also served nationally on the Board of Directors and as Chairman of the Chapter Leadership and Development Committee, Membership Committee, and Governance Review Task Force. He has received the Certified Kitchen Designer National Merit Award three times.

Managing the Customer for Profit

Building value for the customer and the company into every project, is essential to sustaining a successful business. With over 30 years of professional experience building his business, David Alderman, CMKBD will share his million-dollar checklist as well as a wealth of other tips and takeaways for managing not only the customer, but also your business, for profit. The presentation will include a discussion on qualifying the customer, managing their expectations, and the difference between listening to the customer and really hearing what they are saying.                                                                                                                                                      

 Learn about Aging in Place and Universal Design. Add this national designation to your already extensive credentials. The attached information will help you schedule a time and place close to you. These courses will help you address the needs of a wide range of clients.

Meet and Mingle with Vendor Sponsors 5pm to 9pm
Boston Basin
Hinkley Lighting

Dinner 6pm to 7pm Summertime Barbeque
Wear your Luau clothes

CEU Presentation: Appliances and the Green Home .1 CEU

See Attachement for more info!

She's Back!!!
...for those of you that heard her speak in 2006

You are NOT your JOB! Creating Sustainable Work/Life Balance

CEU: IIDEC #8230  .2 CEU Hour Seminar

Designers' most important "product" is their creativity.

Attendees will learn that "sustainable design" is not just a trend in the built environment, but a lifestyle that will maximize their creative talents and personal fulfillment through a renewable and inspired process.

Food- Seminar- Q & A Session- Vendors

Check in beginning at 5pm
6 pm until 9pm

$30.00 per person includes Food and Course Materials
$10.00 Students

The Schedule:

3:00 pm to 5:00 pm Whitney Gallery Atrium
View Projects and Artwork on display by students in Architecture, Interior Design and Kitchen and Bath Design
Curriculums

3:30 pm - Presentation of Ann Davis Memorial Award by NKBA Central NY Chapter.  Reception to follow.  Visit with Students and Faculty

5:00 pm - MOVE UPSTAIRS to the 3rd floor
5:00 pm - 5:30 pm- Check in for the meeting
5:30 pm- 6: 30 pm- Buffet

6:30 pm to 7:30 pm Presentation # 1      .1-CEU Credit
THE POWER OF THE BUILT ENVIRONMENT; KEY SOCIAL TRENDS AND YOUR CAREER
By Esther Greenhouse M.S. CAPS, CGP Environmental Gerontologist Learning Objectives
    : an understanding of the built environment to dis-able or enable
    : an understanding of the various design categories
    : an awareness of the range of abilities in society
    : an awareness of the obstacles created by the environment
    : an awareness of the relevant demographic & societal trends
    : ideas as to how NKBA professionals and students can apply these concepts to their careers via specialized education  
      and resource materials

7: 30 pm - 8:30 pm - Presentation # 2 -     .1 CEU Credit " ACCESSIBLE BATHING SYSTEMS"
Presented by Cal Osborne from Best Bath
Learning Objectives
    : Relevant codes and guidelines
    : Bathing units and code requirements
    : Surface Finish Materials
    : Accessories
    : Accessible Non Compliant models
    : Installation Methods
    : Fire Rated Walls
    : Remodeling renovations

9: 00 pm- Questions and Answers Adjourned

Students- $10.00 per person
Members NKBA and HBA- $30.00 per person
Non-Members- $35.00 per persons
All Questions about the program, topics, or to put on on a Program contact Annie Acquisto/Programs email amacquisto@verizon.net  Cell - 315-391-9888
 
Next Meeting- June 29th Wednesday- SAVE THE DATE- Topic: Specifying Products for Exterior Spaces/Party on the Patio at Ferguson's SYRACUSE, NY