Corporate Advertising and Sponsorship Opportunities

NKBA Partner Advertisement

The National Kitchen & Bath Association (NKBA) is a not-for-profit trade association that owns the Kitchen & Bath Industry Show (KBIS®). With nearly 14,000 member companies representing tens of thousands of members in segments of the kitchen and bath industry, the NKBA has educated and led the kitchen and bath industry since its founding in 1963. The mission of the NKBA is to enhance member success and excellence, promote professionalism and ethical business practices, and provide leadership and direction for the kitchen and bath industry worldwide.

In February 2014, the National Association of Home Builders (NAHB) and the NKBA launched Design & Construction Week®, as the International Builders’ Show (IBS) and KBIS co-located for the very first time. Building upon that success, the two trade shows will continue to co-locate together through 2020, providing plenty of opportunities for you to boost your brand at one of the world’s largest gatherings focused on new ideas, products and technologies to design, build and remodel homes.

KBIS presents the ideal platform to help you establish your organization’s presence among the most influential professionals in the industry network! This is your opportunity to support our most comprehensive learning initiatives such as the Voices From The Industry conference program and enhance your visibility amidst a wide audience profile at key networking events such as THE BASH, The NKBA Design and Industry Awards, the 30 Under 30 Program, and more. In the following pages, read in detail about how you can benefit by aligning your brand with our exclusive industry offerings.

WHAT OUR MEMBERS HAVE TO SAY

“Kohler® focuses on building genuine relationships with our customers. Kohler’s NKBA membership has allowed us to connect with all segments of the industry.”

- David Kohler, President & Chief Operating Officer, Kohler Co.

“Our NKBA membership has given Jenn-Air a link to a vast network of kitchen and bath professionals. As we continue to build our collaborative efforts, I’m certain the value will increase.”

- Steve Brown, General Manager, Jenn-Air

NEW for KBIS 2016! Hospitality Sponsorship!

A great way to get your brand in front of KBIS attendees as they arrive to the show! We are excited to announce the launch of this new sponsorship for 2016. Get in front of your audience before the show even begins! This sponsorship allows your company’s logo to appear on 600 hospitality packs which will be delivered to guests staying in the Wynn & Encore hotels who are also attending KBIS 2016. $TBD



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HIGH PROFILE EXPOSURE DURING SHOW

Like a Las Vegas Show, the Voices From The Industry conference sessions are a “must see” for anyone attending KBIS 2016. With a slate of top name presenters and timely topics aimed at kitchen and bath professionals, the Voices From The Industry conference sessions present an opportunity to connect with professionals who are motivated to succeed, and sold on the value of lifelong learning. A comprehensive list of benefits and the fact that VFTI sessions take place throughout the duration of KBIS ensure greater exposure for our sponsors.

$25,000 Gold

  • Branding on KBIS signage throughout the conference as it relates to VFTI
  • Water bottles with sponsor’s logos distributed during conference.
  • Sponsor bags with sponsor’s logo
  • Full page ad in NKBA Magazine, KBIS edition
  • Logo featured in VFTI articles in the NKBA Magazine, KBIS Edition
  • Two months of Banner ads on nkba.org
  • Logo on nkba.org as well as a link to sponsor’s website
  • Featured on KBIS.com. Sponsor must be an exhibitor for this benefit
  • Inclusion in all outbound marketing for VFTI by NKBA & Emerald Expositions
  • Promotional video
  • 6 Complimentary 3-day VFTI passes

$15,000 silver

  • Branding on KBIS signage throughout the conference as it relates to VFTI
  • Sponsor bags with sponsor’s logo 2
  • Half page ad in NKBA Magazine, KBIS edition
  • Logo featured in VFTI articles in the NKBA Magazine, KBIS Edition
  • 1 month of Banner ads on nkba.org
  • Logo on nkba.org as well as a link to sponsor’s website
  • Featured on KBIS.com. Sponsor must be an exhibitor for this benefit 3
  • Inclusion in all outbound marketing for VFTI by NKBA & Emerald Expositions
  • 4 Complimentary 3-day VFTI passes

$10,000 Bronze

  • Branding on KBIS signage throughout the conference as it relates to VFTI
  • Logo on nkba.org as well as a link to sponsor’s website
  • Featured on KBIS.com. Sponsor must be an exhibitor for this benefit
  • Inclusion in all outbound marketing for VFTI by NKBA & Emerald Expositions
  • 1 month of banner ads in the weekly NKBA News
  • 2 Complimentary 3-day VFTI passes
  1. Must be ordered 10 weeks prior to show
  2. While supplies last. Max: 750
  3. Acknowledgement of sponsor group in the flash gallery
  4. Must include a welcome as to why sponsor got involved with VFTI. Can include info about company and products but must be editorial in nature.


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HIGH PROFILE EXPOSURE DURING SHOW

The kitchen and bath industry is constantly changing. New technologies, products, and evolving demographics are all part of what makes ours such an exciting and dynamic business. By sponsoring the NKBA’s 30 Under 30 program, you can connect your brand with 30 of the sharpest up-and-comers in the kitchen and bath industry. Sponsorship is truly a win-win scenario for brands, and for the 30 Under 30 participants. Participants enjoy a once-in-a- lifetime opportunity at KBIS, and brands get to connect with some of the brightest stars in the business, gaining access to their insights and predictions for the future of kitchens and baths.

2 sponsorships – $50,000 each

  • Full page ad in NKBA Magazine – KBIS 2016 issue
  • Participation in a breakfast with 30 Under 30 Members (3 attendees max per sponsor)
  • Spotlight Email Blast sponsorship
  • Invitation to a networking event with 30 Under 30 Members in Las Vegas (2 attendees max per sponsor)
  • Option to address the crowd for 2-3 minutes during the 30 Under 30 reception
  • Logo on all 30 Under 30 event signage (The 30 Under 30 homepage at nkba.org will feature sponsors logos and links to their websites)
  • Logo on nkba.org with a link to sponsor’s website
  • Logo on KBIS.com. Sponsor must be an exhibitor for this benefit
  • NKBA will provide a videographer to video tape the 30 Under 30 Presentation.
    Sponsor will receive a copy of the video footage to edit and produce into their promotional piece
  • An email blast will be provided by the NKBA, with a link provided by sponsor, to the video content from the presentation
  • The NKBA will issue an invitation to the honorees to attend a media briefing at the sponsor’s booth
  • Option to share images of 30 Under 30 honorees through social media channels during or after the show (NKBA to approve content prior to release and honorees will be given credit as honorees for an NKBA event)
  • Option to address the crowd for 2-3 minutes during the 30 Under 30 presentation
  • Inclusion in all NKBA/KBIS social media sites and PR as it pertains to 30 Under 30 for KBIS Communications. Additional benefit for those who are exhibitors
  • Additional branding opportunity at Welcome Luncheon (Monday) to provide promotional items for (30) gift bags to be given to the 30 Under 30 at the event. (NKBA to provide bag with sponsor logo)
  • First opportunity to invite the 30 Under 30 members to tour the sponsor’s facility after KBIS (optional at sponsor’s cost)
  • 4 VIP Seats per sponsor at 30 Under 30 presentation


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CELEBRATING THE KITCHEN & BATH INDUSTRY’S MOST AMBITIOUS AND DRIVEN TALENT

The second annual NKBA U Professional of the Year will call on the industry’s brightest professionals — from the up-and-coming to the established leaders. The contest challenges the industry to highlight their successes and strengths and explore the power of professional development. The NKBA U Professional of the Year finals will take place in January at KBIS 2016 in Las Vegas where the winner will be named live from the NKBA Center Stage booth. Sponsorship connects your brand with top-notch talent and demonstrates your commitment to the power and importance of professional development for the kitchen and bath industry. Read on for sponsorship opportunity details.

Platinum Sponsor - $5,000 (one available)

  • KBIS Branding – Company logo prominently featured on NKBA’s Center Stage booth during the Final competition
  • Presentation – Speak for 2 to 3 minutes during Finals at KBIS before winner is announced; present grand prize to winner live on stage: factory tour (see below)
  • Contest Promotion Branding – Company logo and/or name will get priority positioning on all NKBA U Professional of the Year marketing and publicity materials:
    • Sponsor mention in contest press materials
    • Sponsor logo and link on NKBA’s contest landing page
    • Sponsor mention in social media posts (Facebook and Twitter), including picture from winner’s factory tour
    • Sponsor logo and mention on multiple email blasts to NKBA members
  • Digital Advertising – 2 months of banner ads on nkba.org to run 1 month before KBIS 2016 and 1 month after KBIS 2016

The Platinum sponsor will furnish the NKBA U Professional of the Year winner with the Grand Prize: a brand experience trip for two, including a factory tour, airfare, accommodations, transfers and meals.

Gold Sponsor - $2,500 (three available)

  • KBIS Branding – Company logo featured on NKBA’s Center Stage booth during the Final competition
  • Presentation – Present runner-up prize live on stage (see below)
  • Contest Promotion Branding – Company logo and/or name on all NKBA U Professional of the Year marketing and publicity materials:
    • Sponsor mention in contest press materials
    • Sponsor logo and link on NKBA’s contest landing page
    • Sponsor mention in social media posts (Facebook and Twitter), including picture from runner-up factory tour
    • Sponsor logo and mention on multiple email blasts to NKBA members
  • Digital Advertising – 2 months of box ads on the NKBA Connect Blog to run 1 month before KBIS 2016 and 1 month after KBIS 2016

Each Gold sponsor will furnish one runner-up with a brand experience trip for two, including a factory tour, airfare, accommodations, transfers and meals.



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The NKBA Design Competition is one of the most widely recognized and respected competitions of its kind in North America. This event celebrates the achievements of our designer members, showcasing real-world projects and recognizing the superior quality of their work. Design competition winners frequently gain national media attention, with high profile magazines, websites and newspapers seeking out the winning projects to share them with their readers. By sponsoring the design contest, your brand aligns itself with some of the finest kitchen and bath design work being done today. Your sponsorship rewards the men and women whose work stands as examples of excellence, embodying the principles of great design.

Diamond Sponsorship - $35,000

  • Option to address the crowd for 3-4 minutes during the ceremony
  • Personal introduction at a Meet and Greet with the Design Competition award winners
  • Two months of Banner ads on nkba.org
  • Full page ad in NKBA Magazine, KBIS 2016 Issue
  • Recognition at special awards ceremony held at the 2016 Kitchen & Bath Industry Show (KBIS) on or about January 18, 2016
  • Recognition in two NKBA News weekly electronic newsletter, in one issue 4 weeks prior to KBIS and 4 weeks following KBIS
  • Logo included on all related 2016 NKBA Design Competition materials including but not limited to signage and literature
  • Logo on nkba.org 2016 Design Competition gallery as well as a link to Sponsor’s website
  • Recognition on the 2016 Design Competition press releases and information distributed to the media, as well as other 2016 NKBA Design Competition related press releases as well as marketing communications
  • Company information included in the 2016 NKBA Press Kit
  • 12 VIP tickets to the Design / Industry Awards Event in Las Vegas with reserved seating

Platinum Sponsorship - $25,000 each (four available)

  • Option to address the crowd for 3-4 minutes during the ceremony
  • Personal introduction at a Meet and Greet with the Design Competition award winners
  • Two months of Banner ads on nkba.org
  • Half page ad in NKBA Magazine, KBIS 2016 Issue
  • Recognition at special awards ceremony held at the 2015 Kitchen & Bath Industry Show (“KBIS”) on or about January 19, 2016
  • Recognition in two NKBA News weekly electronic newsletter, 4 weeks prior to KBIS and 4 weeks following KBIS
  • Logo included on all related 2016 NKBA Design Competition materials including but not limited to signage and literature
  • Logo on nkba.org 2016 Design Competition gallery as well as a link to Sponsor’s website
  • Recognition on the 2016 Design Competition press releases and information distributed to the media as well as marketing communications
  • 6 VIP tickets to the Design / Industry Awards Event in Las Vegas with reserved seating

Silver Sponsorship - $15,000 each (four available)

  • Personal introduction at a Meet and Greet with the Design Competition award winners
  • One month of Banner ad on nkba.org
  • Recognition at special awards ceremony held at the 2016 Kitchen & Bath Industry Show (“KBIS”) on or about January 18, 2016
  • Recognition in two NKBA News weekly electronic newsletter, in one issue 4 weeks prior and one issue 4 weeks following KBIS
  • Logo included on all related 2016 NKBA Design Competition materials including but not limited to signage, literature, etc.
  • Logo on nkba.org 2016 Design Competition gallery as well as a link to Sponsor’s website
  • Recognition in 2016 Design Competition press releases and information distributed to the media
  • 4 VIP tickets to the Design / Industry Awards Competition Event in Las Vegas with assigned seating

Gold Sponsorship - $15,000 each (four available)

  • One month “Box” Banner ad on nkba.org
  • Recognition at special awards ceremony held at the 2016 Kitchen & Bath Industry Show (“KBIS”) on or about January 19, 2016
  • Recognition in two NKBA News weekly electronic newsletter, in one issue 4 weeks prior and one issue 4 weeks following KBIS
  • Logo included on all related 2016 NKBA Design Competition materials including but not limited to signage, literature, etc.
  • Logo on nkba.org 2016 Design Competition gallery as well as a link to Sponsor’s website
  • Recognition on the 2016 Design Competition press releases and information distributed to the media
  • 2 VIP tickets to the Design / Industry Awards Competition Event in Las Vegas


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WHERE PLAY MEETS WORK

All work and no play? Not at the NKBA! Every year at THE BASH, our members and business partners let their hair down for an evening of music, dancing, and fun. THE BASH has gained a reputation as a not-to-be- missed event at KBIS. It’s at this fabulous fete – set against the backdrop of one of Vegas’ most exclusive nightclubs – that business relationships evolve into friendships as we celebrate our industry, our successes, and all that the future has to offer.

VIP Event Sponsorship - $25,000

  • 750 tickets for entry into the event
  • Option to pre-purchase drink tickets for guests
  • 6 reserved tables in premier location (dance floor)
  • Logo Included in THE BASH banner ad at nkba.org
  • Primary Placement Logo on event signage
  • Custom logo tabletops (logo clings)
  • Logo on Step and Repeat
  • Promotion on NKBA’s social media platforms as it relates to THE BASH selected show promotions
  • Logo on nkba.org with a link to sponsor’s website
  • Logo on KBIS.com. Sponsor must be an exhibitor for this benefit
  • Logo on gobo lighting on dance floor
  • Logo on napkins and stirrers
  • Logo on rotating queue line entry monitors
  • Option to supply branded shirts for event staff

VIP Event Lounge Sponsor - $15,000

  • 400 tickets for entry into the event
  • Option to pre-purchase drink tickets for guests
  • Reserved seating – 2 (8 seat) tables in VIP Sponsor Lounge
  • Logo Included in THE BASH banner ad at nkba.org
  • Custom logo tabletops (logo clings)
  • Logo on Step and Repeat
  • Exclusive lounge signage
  • Logo on nkba.org
  • Logo on KBIS.com. Sponsor must be an exhibitor for this benefit

Table Sponsorships - $2,500-$5,000

Level 1: $5,000 (2 available)
  • 12 tickets for entry into the event
  • 12 drink tickets and the opportunity to pre-purchase additional tickets
  • Reserved seating for 12 in premier location
  • Custom logo tabletops (logo clings)
Level 2: $3,500 (2 available)
  • 12 tickets for entry into the event
  • 12 drink tickets and the opportunity to pre-purchase additional tickets
  • Reserved seating for 12
  • Custom logo tabletops (logo clings)
Level 3: $2,500 (4 available)
  • 8 tickets for entry into the event
  • 8 drink tickets and the opportunity to pre-purchase additional tickets
  • Reserved seating for 8
  • Custom logo tabletops (logo clings)

Photo Booth - $5,000

  • Each image printed will have your logo incorporated on the picture (can be emailed)
  • 50 tickets to event


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TAKE CHARGE OF YOUR CAREER LIKE NEVER BEFORE

Establish the expertise behind your brand by supporting NKBA Professional Development opportunities. Review the following options for promoting your company among industry professionals.

Courses at KBIS

Born to Buy – Growing your Kitchen & Bath Business with Multigenerational Clients - $3,000

Instructor: Laurie Brown, CPS, Business Training Works

From Traditionalists and Baby Boomers to Generations X and Y, this program will explain how you can provide exceptional service to customers of all ages and tailor your service approach based on generational preferences.

Negotiating for your Success - $3,000

Instructor: Shawn Doyle, CPS, Business Training Works

This lively session focuses on the secret techniques and tactics used by savvy buyers and sellers who win at negotiating. Join Shawn Doyle, CPS, the negotiation expert, as he explains the importance of using the “win” negotiating mind set as a key success strategy.

Recruiting and Hiring for Success - $3,000

Instructor: Tim Donahue, Principal, Talent Directions, LLC

Designed primarily for those who play a key role in the hiring process, this course will give your business an edge in cultivating a pipeline of strong candidates. Great hires can become the team members who drive your business success.

The Room Compass TM - $3,000

Instructor: Richard Landon, CMKBD, Richard Landon Design

This course focuses on The Room CompassTM a framework that eliminates “cookie cutter” design solutions. Just as the four points of a compass orient us directionally, the four points of The Room Compass TM orient us toward a “looks great, works well, feels right” objective that is truly what our clients want.

More To Be Announced

OTHER OPPORTUNITIES

Business Management Forms and New App Development – $20,000

These forms were developed to help those in the kitchen and bath industry manage and organize the day-to-day activities and transactions. The existing forms will be updated by industry professionals and new forms will be added. The new digital version will include improvements for data entry and customization.

NKBA Outstanding Student Scholarship Opportunity – $10,000

The NKBA will provide one scholarship for $100 and a perpetual plaque with a plate bearing the name of the student each year who demonstrates outstanding achievement in the kitchen and bath coursework at each eligible school.

NKBA Certification Exam Prep Flashcard App – $5,000

The NKBA Certification Exam Prep Flashcard app includes over 1,000 flashcards based on the NKBA Professional Resource Library volumes. The app provides those preparing for NKBA certification a convenient way to reinforce the content found in the NKBA books.

Professional Resource Library Editions - $1,000-$5,000

Nine volumes that make up the core body of knowledge for the kitchen and bath industry.

Ceu Provider Program - $750/year

The program offers providers of continuing education the opportunity to award NKBA CEUs for their training



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NKBA Magazine – Print Advertising

NKBA Magazine is the official member publication of the NKBA – available in print to members and digitally to non-member trade and consumers. NKBA Magazine is the association’s main voice to communicate to kitchen & bath professionals about new products, trends, design, member news, industry events, and educational opportunities. By placing an ad in NKBA Magazine, your message will reach the most qualified audience in the kitchen and bath industry.

NKBA Digital Advertising Opportunities

Reach out to both industry professionals and consumers by promoting your products and brand online!

NKBA Connect Blog

  • $1,500/month

Spotlight Email Blast

  • All Segments - $7,500
  • Up to 5 segments - $4,000

Website Ads

  • Banner ad- $750/month
  • Box ad- $500/month

NKBA Newsletter Ads

Run Size Pricing     
90-Day      468 x 60      $1,200
Annual 468 x 60      $4,500
90-Day 234 x 60      $800
Annual 234 x 60      $3,000


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Connect with the Industry’s Best

Sponsoring NKBA Leadership Events will provide you with brand recognition as well as the opportunity to speak and network with the association’s leadership including designers, fabricators, manufacturers, manufacturer representatives, multi branch retailers, and more.

Fall Board of Directors Meeting - $30,000

  • Your logo will be included on all the signage and introductory and closing slides during the meetings and training
  • Recognition at the meetings by leadership during the events
  • Opportunity for your company representative to speak for 3 minutes to the leadership and present a video or slides during the presentation
  • “Thank you” Email blast to all attendees on behalf of the NKBA, with content provided by sponsor
  • Logo on tabletop signage
  • Recognition in the NKBA News, our weekly newsletter, sent to all members
  • You would be allowed to have a table outside of the meeting area, to display some brochures and information
  • Opportunity to branded items and collateral to attendees

Educators’ Forum - $10,000 (held during KBIS)

NKBA Educators and Vice Presidents of Academic Relations are invited to join the Department of College and Student Engagement for the Educators’ Forum. At this event, there are speakers on topics ranging from preparing for the Student Design competition and GE Charette to helping students find internships and job placement. This is your opportunity to speak with an audience of Educators from the NKBA Supported and Accredited programs throughout the United States and Canada who will bring all materials back to their students, the future of the kitchen and bath industry.

  • Representation in the directory for KBIS and on KBIS.com
  • Logo on PowerPoint slides used for the presentation
  • Logo on table tents, event signage, and on NKBA.org
  • Opportunity to speak to the audience
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